Recast

From the vendor: Recast is building the worlds most rigorous incrementality platform. Here's how we're different: 1. We take accuracy (really) seriously. From configuration, to stability checks, to parameter recovery exercises, to ongoing backtests the Recast process holds every model to an incredibly high performance standard before and after delivery. 2. We dont hide anything. At Recast, we turn the black box into a glass box. We show uncertainty for all point estimates, send weekly model accuracy scorecards and publish all model docs openly. It helps our clients build trust in their models and hold us accountable as their vendor. 3. Were obsessed with model quality. More than 30% of the Recast team holds a PhD in math or statistics. Our research into upper & lower funnel channel interaction, time-varying ROIs, spike modeling, and more, continues to improve Recast's proprietary media mix model.

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