Origin

From the vendor: Origin is a creative tailor for brands and agencies looking to transform conventional CTV campaigns into personally relevant, emotionally resonant moments at the household level. Blending human expertise with real-time data signals and objective-led logic models, Origin’s creative technology layers dynamic, audience-specific narratives into a single brand ad - tailoring the message based on the household, the context, and the moment. The result is proven lifts in engagement, intent, and ROAS that consistently outperform category benchmarks. Slingshot is a custom-made 15-second native CTV ad extension built for media teams and brands chasing serious goals, available in pre-built or custom-built formats. Results include a 261% attention lift for Travel Alaska, 29,000 new member sign-ups for Orangetheory Fitness, an 11.6x jump in flight consideration for Visit Sarasota, and a 233% recommendation lift for a global US airline. Aperture delivers dynamic video overlays that transform static creatives into unlimited unique stories, tailoring messaging to the household and moment. Campaigns powered by Origin's creative tech have driven an $8.27 incremental ROAS for a major holiday retailer, an 11.8% sales lift for a CPG brand among lapsed customers, and aggregate gains of 883% in attention, 420% in consideration, and 76% in ROAS across measurement partners.

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